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5 On-Site SEO Factors That Matter Most

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Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website. Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you’re following all of them. While not everyone will entirely agree on the best practices of SEO, we can at least agree on some. Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content Certainly content is king. But simply having content is not enough to help your site rank for the keyword te