Guest Posting in 2021: Amplify Brand First, Build Links Second
When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too. 1. Stick to Your Niche & Exploit Expertise If you’re a digital marketer that focuses on content in your business, write about content. Exclusive to video marketing? Offer guest content about video marketing. True experts have a narrow focus and tend to stay in their lane. The key to expertise is pretty simple: you should actually be an