Murali SEO Expert - SEO and Digital Marketing Trends

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too. 1. Stick to Your Niche & Exploit Expertise If you’re a digital marketer that focuses on content in your business, write about content. Exclusive to video marketing? Offer guest content about video marketing. True experts have a narrow focus and tend to stay in their lane. The key to expertise is pretty simple: you should actually be an ...

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift. Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think. “Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the busines...