Murali SEO Expert - SEO and Digital Marketing Trends

Core search algorithm update Johns noted the core search algorithm update started to roll out on March 7. Most SEOs believed it started to roll out either on March 8 or 9. He reiterated that this core search algorithm update is designed to “reward under-rewarded sites,” and if your site saw a drop, just keep working on making your site better, it does not indicate a penalty. The mobile-first index and speed update With the mobile-first index, there is nothing new to add; it is still “chugging along,” Johns said, and overall, this is a big effort and a big change, so Google is taking its time with it. The speed update is coming in July, and thus, speed and mobile-friendliness are most important. Everyone should be working on that for their websites if they have not done so already. Voice search There were a number of presentations during SMX West addressing voice search and how site owners can prepare their content for surfacing in voice. Johns did not have specific infor...

Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties. Some initial background Since its inception in 2015, AMP has come a long way. When it first hit the scene, AMP was laser-focused on media sites. The reason those types of publishers wanted to participate in AMP was clear: It would make their mobile sites much faster, AND Google was offering a great deal of incremental exposure in Google Search through the “Top Stories news carousel.” Basically, you can only get in the Top Stories carous...