Murali SEO Expert - SEO and Digital Marketing Trends

It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries. On the one hand, this effort will be about replicating the success you’ve had in your own country. On the other, marketing yourself in the United States will be different from marketing yourself in France, Germany, or Australia. Your website will play a huge role in serving your international customers, which means international SEO is required. On the most basic level, practicing international SEO means targeting specific countries and languages on your website. But it’s not enough to simply have those pages out there for international users to find. How will you optimize for better placement and greater visibility on Google and other search engines? Make sure you’re focusing on these 4 foundational areas of i...

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too. 1. Stick to Your Niche & Exploit Expertise If you’re a digital marketer that focuses on content in your business, write about content. Exclusive to video marketing? Offer guest content about video marketing. True experts have a narrow focus and tend to stay in their lane. The key to expertise is pretty simple: you should actually be an ...

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift. Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think. “Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the busines...

Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website. Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you’re following all of them. While not everyone will entirely agree on the best practices of SEO, we can at least agree on some. Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content Certainly content is king. But simply having content is not enough to help your site rank for the keyword te...

Link building is one of the key activities for a successful SEO strategy. It is perhaps one of the most overlooked SEO activities with regard to the local market SEO work for global websites. There are several reasons why this is happening, and here are some of the common challenges: Not much is done with the local websites once those are localized and go live. Website owners focus on content optimization for the local websites. Website owners are aware of the importance of link building for local websites, but don’t have the local resources and/or don’t know who to ask about link building in each market. Read on to discover are four link building tips that can be easily implemented even by companies with limited resources. 1. Benefit from Websites That Link to Corporate Websites Because most websites usually start out with one or two languages trying to target many countries, those original websites usually have a lot more links coming from external websites than newly...

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO . Certain tasks that fall on the technical side can be more difficult, but they are every bit as important as content development and link building. Still, they tend to be ignored until they cause a major problem. You can change that by making an effort to take care of technical SEO fundamentals before they become a problem. When the fundamentals are taken care of, we tend to get better results from all of our SEO efforts. Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links ...

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In this post, I’ll explain all the elements of the Google Search Engine Results Page. It depends on what you’re searching for What the result page looks like largely depends on what you are searching for. If you’re searching for a product you can buy, Google will show shop results on the SERP. Like in this example, when I was searching ballet shoes for a toddler. This results page starts with shopping results, the ones with the images on top. To get there, you’ll have to pay Google – note the word ‘sponsored’ in the upper right corner. After those results, the first result is an Ad, another paid result. And then the organic results start. However, if you’re searching for inf...