Murali SEO Expert - SEO and Digital Marketing Trends

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun. Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification: Google also said “site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.” What is mobile-first indexing? G...

Core search algorithm update Johns noted the core search algorithm update started to roll out on March 7. Most SEOs believed it started to roll out either on March 8 or 9. He reiterated that this core search algorithm update is designed to “reward under-rewarded sites,” and if your site saw a drop, just keep working on making your site better, it does not indicate a penalty. The mobile-first index and speed update With the mobile-first index, there is nothing new to add; it is still “chugging along,” Johns said, and overall, this is a big effort and a big change, so Google is taking its time with it. The speed update is coming in July, and thus, speed and mobile-friendliness are most important. Everyone should be working on that for their websites if they have not done so already. Voice search There were a number of presentations during SMX West addressing voice search and how site owners can prepare their content for surfacing in voice. Johns did not have specific infor...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. But before we start, let’s do something fun. What if you could see which of the updates impacted your organic traffic, and in what way? Surprise surprise, you can, with a tool called Rank Tracker. All you need to do is launch Rank Tracker and create a project for your site. Then, click the Update Traffic button in Rank Tracker’s top menu, and enter your Google Analytics credentials to sync your account with the tool. In the lower part of your Rank Tracker dashboard, switch to Organic Traffic: 1. Panda Launch date: February 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing How it works: Panda assigns a so-called “quality score” to web ...