Murali SEO Expert - SEO and Digital Marketing Trends

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too. 1. Stick to Your Niche & Exploit Expertise If you’re a digital marketer that focuses on content in your business, write about content. Exclusive to video marketing? Offer guest content about video marketing. True experts have a narrow focus and tend to stay in their lane. The key to expertise is pretty simple: you should actually be an ...

Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website. Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you’re following all of them. While not everyone will entirely agree on the best practices of SEO, we can at least agree on some. Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content Certainly content is king. But simply having content is not enough to help your site rank for the keyword te...

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO . Certain tasks that fall on the technical side can be more difficult, but they are every bit as important as content development and link building. Still, they tend to be ignored until they cause a major problem. You can change that by making an effort to take care of technical SEO fundamentals before they become a problem. When the fundamentals are taken care of, we tend to get better results from all of our SEO efforts. Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links ...