Murali SEO Expert - SEO and Digital Marketing Trends

Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website. Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you’re following all of them. While not everyone will entirely agree on the best practices of SEO, we can at least agree on some. Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content Certainly content is king. But simply having content is not enough to help your site rank for the keyword te...

Link building is one of the key activities for a successful SEO strategy. It is perhaps one of the most overlooked SEO activities with regard to the local market SEO work for global websites. There are several reasons why this is happening, and here are some of the common challenges: Not much is done with the local websites once those are localized and go live. Website owners focus on content optimization for the local websites. Website owners are aware of the importance of link building for local websites, but don’t have the local resources and/or don’t know who to ask about link building in each market. Read on to discover are four link building tips that can be easily implemented even by companies with limited resources. 1. Benefit from Websites That Link to Corporate Websites Because most websites usually start out with one or two languages trying to target many countries, those original websites usually have a lot more links coming from external websites than newly...

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO . Certain tasks that fall on the technical side can be more difficult, but they are every bit as important as content development and link building. Still, they tend to be ignored until they cause a major problem. You can change that by making an effort to take care of technical SEO fundamentals before they become a problem. When the fundamentals are taken care of, we tend to get better results from all of our SEO efforts. Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links ...