Murali SEO Expert - SEO and Digital Marketing Trends

It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries. On the one hand, this effort will be about replicating the success you’ve had in your own country. On the other, marketing yourself in the United States will be different from marketing yourself in France, Germany, or Australia. Your website will play a huge role in serving your international customers, which means international SEO is required. On the most basic level, practicing international SEO means targeting specific countries and languages on your website. But it’s not enough to simply have those pages out there for international users to find. How will you optimize for better placement and greater visibility on Google and other search engines? Make sure you’re focusing on these 4 foundational areas of i...

Let’s escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing content remain, search engines are growing far more complex than relying on traditional text and document analysis to rank its index. Instead, we should view SEO as an organic ecosystem, where each small snippet of code directly or indirectly ties into the performance of your website. Link building to a slow site becomes useless, as is publishing content that gets interrupted by obtrusive interstitials on a mobile device. Following the best practices is pointless, unless you’re following all of them. While not everyone will entirely agree on the best practices of SEO, we can at least agree on some. Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website. 1. Content Certainly content is king. But simply having content is not enough to help your site rank for the keyword te...