Murali SEO Expert - SEO and Digital Marketing Trends

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun. Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification: Google also said “site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.” What is mobile-first indexing? G...

In Chennai, we don’t have so many Best SEO Companies when compared to other cities in India. Though, there are few companies which offer Best SEO Services in Chennai, These companies may be startups but they are delivering high and quality results to their clients. Today let’s see some of the best SEO Companies in Chennai, where they provide effective SEO Services for their customers. This ranking status has been listed by their effective works and the companies which are most popular and highly preferred by the quality clients. 1. Init SEO Init SEO is the superior digital marketing and Seo Service Company in Chennai, offering the best services to get high qualified web traffic and generate leads which enhances sales and to build qualified brand visibility for their clients, Here they only does White Hat Techniques, which is preferred by search engines and will result in long term results. The results updates are noted down daily and sent to the clients, so that clients c...

Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON Page SEO and OFF Page SEO: ON Page SEO: It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. Off Page SEO: Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off page SEO techniques will help improve your website position in SERP. Take a look at the list of top 13 best off page SEO techniques now in trend. 1. Creating Shareable Content Amazing content is always the KING in search engine ...

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO . Certain tasks that fall on the technical side can be more difficult, but they are every bit as important as content development and link building. Still, they tend to be ignored until they cause a major problem. You can change that by making an effort to take care of technical SEO fundamentals before they become a problem. When the fundamentals are taken care of, we tend to get better results from all of our SEO efforts. Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links ...

Business owners will likely soon have the option to write and edit descriptions that show up in Google's local knowledge panel. Google looks to be adding a feature in Google My Business that allows business owners to add descriptions that appear in the local panel in search results. Both @deegs20 and @maulikpanchal posted screen shots of this in action. Google removed this feature back in 2016 when they dropped the Google+ support, but it seems to be added back via the Google My Business console. Users of Google My Business can go into their accounts and click on the “info” section, where they may see this business description section that can be edited. Here is a screen shot from Dave DiGregorio: It then can show up in your local panel, toward the bottom: This information was also recently added to the official Google help documents, which now say: Enter a brief description of your business — what you offer, what sets you apart, your history, or anything...

Core search algorithm update Johns noted the core search algorithm update started to roll out on March 7. Most SEOs believed it started to roll out either on March 8 or 9. He reiterated that this core search algorithm update is designed to “reward under-rewarded sites,” and if your site saw a drop, just keep working on making your site better, it does not indicate a penalty. The mobile-first index and speed update With the mobile-first index, there is nothing new to add; it is still “chugging along,” Johns said, and overall, this is a big effort and a big change, so Google is taking its time with it. The speed update is coming in July, and thus, speed and mobile-friendliness are most important. Everyone should be working on that for their websites if they have not done so already. Voice search There were a number of presentations during SMX West addressing voice search and how site owners can prepare their content for surfacing in voice. Johns did not have specific infor...

Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter, Facebook, or reporting via the forum. The challenge with negative reviews on Google The challenge is that Google doesn’t know who your customers are, and they won’t accept “this wasn't a customer” as an acceptable reason to remove a review, s...